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Case Studies

We push the boundaries to create meaningful impact. We love to work with companies and organizations that are reshaping their industries and the world for the better.



Young student pointing at backpack

Sandy Hook Promise

Social Impact

We have positioned the organization’s work in every major news outlet in the U.S. and beyond. Our five PSA Campaigns received 7.3 billion impressions, scores of industry awards, and most importantly, changed the conversation around school shootings.

Monica Lewinsky on talk show

Monica Lewinsky

Social Impact

We’ve worked closely with Monica Lewinsky on issues important to her, including public shaming and bullying, as we helped reframe a public narrative that was long overdue, reintroducing the world to the true Monica Lewinsky.

Man clapping his hands together in front of presentation screen

RIP Medical Debt

Social Impact

RIP Medical Debt aims to eliminate personal medical debt in America. We have driven widespread awareness about RIP with 9.5 billion earned media impressions, resulting in a surprise, unrestricted $50 million grant from philanthropist Mackenzie Scott.

Male standing behind female, both have intense facial expressions

Represent Us

Social Impact

Represent Us had little national press recognition despite securing 130 transformative victories in democracy reform. We helped establish their voice, setting them apart in a crowded democracy reform space and making their work omnipresent with billions of media impressions.



Woman holding a variety of cards

Scam Spotter


Business & Technology

In anticipation of a spike in gift card scams during the 2021 holidays, Scam Spotter launched an awareness campaign to warn consumers. We secured over 4,000 press mentions totaling 500 million impressions in Fox Business, GMA, USA Today and more.

Underwater research station with an underwater diver

Proteus Ocean Group


Business & Technology

Our work put PROTEUS™, the world’s most advanced underwater research station, on the map in the earliest stages of its development. We secured a debut story in Forbes, followed by CNN, Fast Company, Robb Report, and more, reaching almost a billion media impressions.

Pumpkin the dog behind a cartoon podium



Business & Technology

Our team devised the largest virtual celebration for dogs on behalf of Pumpkin to honor Major Biden as the first shelter pet to live in the White House. The Indoguration™ event raised $200K for our shelter partner and achieved worldwide coverage.



PACE Gallery


Art & Design

We were hired to develop an impressive roster of stories for mega-gallery PACE, just before its new $120 million flagship opened in fall 2019. We secured major features in the NY Times, Vanity Fair, W and more, successfully launching the new building.

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