RepresentUs
RepresentUs had little national press recognition despite securing 130 transformative victories in democracy reform. DVMC helped establish their voice, setting them apart in the crowded democracy reform space and making their work omnipresent with billions of media impressions.
Case Study
ABOUT REPRESENTUS
RepresentUs is a nonpartisan, not-for-profit organization that serves as the nation’s largest grassroots anti-corruption group. Working collaboratively with conservatives, progressives, and everyone in between, they advocate strongly for crucial democratic bulwarks to stop political bribery, end secret money, and fix our broken elections.
A largely volunteer-run organization, their impassioned work has secured 197 transformative victories across the country. Focusing on state and local governments, they call for national voting standards by enacting laws on a widespread, grassroots regional level.
Their support for bills such as the John Lewis Voting Rights Advancement Act and the American Anti-Corruption Act demonstrates their strong advocacy to overhaul lobbying, reform campaign finance and encourage political transparency across the American political party system. DVMC worked as an invaluable strategic and creative partner to their relentless work, playing an instrumental role in amplifying RepresentUs’ many campaigns at the state and local level around the country.
OUR
WORK
DVMC helped RepresentUs find its voice and footing, setting them apart from other pro-democracy organizations in an increasingly crowded social justice space and making their work omnipresent leading up to the 2020 Presidential election. We also serve as an invaluable strategic and creative partner, playing an instrumental role in developing and amplifying RepresentUs’ many campaigns.
We’ve helped execute over 9 campaigns that have collectively garnered over 7.4 billion press impressions and have directly impacted legislation, including bringing critical attention to Ranked-Choice Voting in NYC, which was credited as producing the most diverse city council in the city’s history. The campaigns have received some of the highest honors in the creative and PR industry space, including 3 Webby Awards, shortlisted for 4 Cannes Lions, and more in 2021.
OUR
WORK
DVMC helped RepresentUs find its voice and footing, setting them apart from other pro-democracy organizations in an increasingly crowded social justice space and making their work omnipresent leading up to the 2020 Presidential election. We also serve as an invaluable strategic and creative partner, playing an instrumental role in developing and amplifying RepresentUs’ many campaigns.
We’ve helped execute over 9 campaigns that have collectively garnered over 7.4 billion press impressions and have directly impacted legislation, including bringing critical attention to Ranked-Choice Voting in NYC, which was credited as producing the most diverse city council in the city’s history. The campaigns have received some of the highest honors in the creative and PR industry space, including 3 Webby Awards, shortlisted for 4 Cannes Lions, and more in 2021.
7.5 BILLION
MEDIA IMPRESSIONS
OVER 5,000 PRESS MENTIONS
7.5 BILLION IMPRESSIONS
OUR
WORK
DVMC helped RepresentUs find its voice and footing, setting them apart from other pro-democracy organizations in an increasingly crowded social justice space and making their work omnipresent leading up to the 2020 Presidential election. We also serve as an invaluable strategic and creative partner, playing an instrumental role in developing and amplifying RepresentUs’ many campaigns.
We’ve helped execute over 9 campaigns that have collectively garnered over 7.4 billion press impressions and have directly impacted legislation, including bringing critical attention to Ranked-Choice Voting in NYC, which was credited as producing the most diverse city council in the city’s history. The campaigns have received some of the highest honors in the creative and PR industry space, including 3 Webby Awards, shortlisted for 4 Cannes Lions, and more in 2021.
4 CANNES LIONS
3 WEBBY AWARDS
OVER 5,000 PRESS MENTIONS
7.5 BILLION IMPRESSIONS
OUR
CAMPAIGNS
Naked Ballots (2020)
Appearing naked drew humorous attention to the 'naked ballot rule' that demands ballots be exactly formulated in order to count in the election. DVMC helped ensure millions of Americans were warned about properly formatting their ballot to properly count their vote in the election.
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Our first campaign featured the world’s biggest celebrities, including stars such as Tiffany Haddish, Chris Rock, Amy Schumer, Chelsea Handler, Naomi Campbell, Mark Ruffalo, Sarah Silverman, and Sacha Baron Cohen’s iconic Borat character.
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Impressions
16M
Video Views
3B
Media Impressions
$6M
Ad Value Equivalency
Press Coverage
360+ Press Mentions
Wait for It (2020)
Together, the video acts as an important educational tool on how American elections operate, urging citizens to “wait for it,” as mail-in ballots and results may take time to be counted after Election Day.
Using the song from the hit Broadway musical Hamilton, “Wait for It,” features Leslie Odom Jr. of the musical’s original Broadway cast, performing with high-profile celebrities like Ed Helms, Amy Schumer, Jeri Ryan, alongside everyday Americans.
Impressions
6M
Video Views
1B
Media Impressions
$1.9M
Ad Value Equivalency
Press Coverage
150+ Press Mentions
Dictators (2020)
DMVC worked with RepresentUs to create deep-fakes of Russian President, Vladimir Putin, and North Korean dictator Kim Jong-un and educate the American public on the dangers of modern technology on democratic stability and fair electoral systems.
Dictators was strategically designed to address online misinformation, a vitally important issue amid extensive disinformation campaigns across the country during the presidential election.
Impressions
2
Webby Awards
1.4B
Media Impressions
$2.6M
Ad Value Equivalency
Press Coverage
265+ Press Mentions
Transmissions From the Future (2021)
The video issued a dire warning about the possible death of American democracy, strongly encouraging individuals to take action in support of the act.
Transmissions from the Future, featuring singer Katy Perry and actor Orlando Bloom, was made to support the passage of the For the People Act in Congress. DVMC helped RepresentUs warn viewers of the political threat to accountability and fairness in the country’s electoral system.
Impressions
11.8M
Video Views
1.7B
Media Impressions
$3.2M
Ad Value Equivalency
Press Coverage
260+ Press Mentions
