Undue Medical Debt

Medical debt is the leading cause of bankruptcy in the U.S. More than that, medical debt is a debt of necessity; no one should be financially ruined because they gave birth, have a chronic condition or were in an accident. 

 

America is a standout among developed nations and Undue exists to rebalance the equation and provide relief to those suffering in silence. Undue’s model mimics for-profit debt buyers by using fundraised dollars to purchase medical debts for those who are 400 percent or below the federal poverty level. Once the debt is acquired Undue notifies thousands of people that they are free of this burden.

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As Undue’s agency of record since 2017, we have secured earned media in virtually every major national publication and also oversaw a highly effective local market strategy to explain the injustices of medical debt in communities around the country. 

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Beginning in 2022, Undue has been partnering with over 20 city, county, and state governments around the country to leverage government funding to relieve medical debt for residents.

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Since 2023, Allison and the Undue team have worked closely with the Biden administration on medical debt as a national issue and helped shape the CFPB’s proposal to eliminate all medical debt from credit reporting.

 

Thanks to Undue’s robust and successful earned media, philanthropist MacKenzie Scott awarded Undue $50 million in 2020, $30 million in 2022, and $50 million in 2024 in recognition of its vital work.

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In 2025,  Undue reached $20 billion of medical debt abolished, helping over 13 million people nationwide.