Monica Lewinsky
We’ve worked closely with Monica Lewinsky on issues important to her, including public shaming and bullying, as we helped reframe a public narrative that was long overdue, reintroducing the world to the true Monica Lewinsky.
Case Study
ABOUT MONICA LEWINSKY
Monica Lewinsky is a producer, social activist, global public speaker and contributing editor at Vanity Fair. Her focus is on storytelling that moves the conversation forward – around shame, reclaiming identities and justice for women. In 2014, Lewinsky authored an essay nominated for a National Magazine Award titled “Shame and Survival” for Vanity Fair in which she re-examined her personal experiences at the center of a political, legal and media maelstrom in 1998, and challenged the often-misogynistic culture of shame that continues to cannibalize the powerless. Lewinsky was a speaker at the 2015 TED Conference in Vancouver; her speech, “The Price of Shame,” has been viewed nearly 20 million times.
She has also spoken at the Forbes “30 Under 30 Summit” and delivered the Ogilvy + Inspire Lecture at the prestigious Cannes Lions Festival. Lewinsky is an executive producer on the documentary 15 Minutes of Shame for HBO Max and producer of FX’s Impeachment: American Crime Story. Her company, Alt Ending Productions, recently announced a first look production deal with 20th Television.
We began working with Monica in 2014 where we devised a strategy centered on continually building momentum; raising the impact and reach of each press moment. We engaged ad firm BBDO to create a PSA campaign around the issues of shaming and bullying, and subsequently we worked twice more on major campaigns for bullying prevention month.