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OUR

CAMPAIGNS

Back to School Essentials (2019)

This emotional PSA flipped the notion of traditional back to school essentials – such as school supplies, new clothes, and a phone – into essential elements for surviving a school shooting. DVMC launched the video with an exclusive on Good Morning America and was covered by the NY Times, People, and other major outlets.

77M

Video Views

4B

Media Impressions

10

Countries Viewed In

$7M

Ad Revenue Equivalency

Young student pointing at backpack
Young student holding a binder, smiling at camera

Impressions

Press Articles

Click on the titles below to read each press article.

Evan (2016)

“Evan” is a groundbreaking PSA that garnered over 100 million views in its first week alone. Viewers think they are witnessing a love story; however, another story is unfolding in the background. A troubled student is exhibiting worrisome behavior that leads to a school shooting. Sandy Hook Promise used the PSA to bring awareness around the signs and signals of someone at risk (which are often overlooked), and ways people can intervene before violence occurs. To date, “Evan” has won hundreds of awards, including an Emmy nomination. The film is also used as a training tool by Disney, the U.S. Dept of Homeland Security, and school districts across the country.

150M

Video Views

2B

Media Impressions

133

Countries Viewed In

$26M

Ad Revenue Equivalency

Male student looking at another student
Male student looking down at a desk in a library with students in the background
CBS logo

Impressions

Press Articles

Click on the titles below to read each press article.

Teenage Dream (2021)

To highlight the devastating physical and mental impacts a school shooting can have on young people, Sandy Hook Promise juxtaposed Katy Perry’s popular song, “Teenage Dream,” to illustrate how the teenage dream has been stolen from today’s youth in light of gun violence being the number one cause of death among youth and teens. Using real school shooting survivors, the PSA shared the stories and daily struggles these young people now face. The PSA was launched in the New York Times and on Good Morning America and received coverage in national publications across the country.

2M

Video Views

189M

Media Impressions

12

Countries Viewed In

$2.5M

Ad Revenue Equivalency

Student in bedroom, holding up phone showing an injury on screen
Student in bedroom, holding up photo showing injuries
MSNBC logo

Impressions

Press Articles

Click on the titles below to read each press article.

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Sandy Hook

Promise

We have positioned the leading gun violence prevention organization’s work in every major news outlet in the U.S. and beyond. Our five PSA Campaigns received 7.3 billion impressions, scores of industry awards, and most importantly, changed the conversation around school shootings.

Case Study

ABOUT SANDY

HOOK PROMISE

Based in Newtown, Connecticut, SHP’s intent is to honor all victims of gun violence by turning its tragedy into a moment of transformation by providing prevention programs that protect all children from gun violence.

SHP achieves this by educating and empowering parents, schools, and youth organizations with research based mental health & wellness programs that teach adults and students how to identify, intervene, and help at-risk individuals BEFORE they hurt themselves or others. To date, SHP has trained over 12,000,000 individuals with its “Know the Signs” gun violence prevention programs.

As the agency of record, we have positioned its work in every major news outlet in the U.S. and beyond.

Our five PSA Campaigns have received billions of media impressions as well as the creative and PR industry’s highest honors, including an Emmy win and two nominations, 24 Cannes Lions (4 golds), and many others.